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"Highly
Recommended!!!" - One of the "Top" pay per
click solutions based on a strong brand and one of the top
destination site that people know/trust. Plus a substantial
amount of traffic - not only from their own sites but also
through affiliates like America
Online, Ask
Jeeves, Earthlink,
Lycos
Canada, Netscape,
Compuserve,
AT&T
Worldnet and NYTimes.com.
Most recently added distribution through the Walt
Disney Internet Group Web Properties - Disney.com,
FamilyFun.com,
Go.com
and Movies.com.
Google's
new project - "Content-Targeted Ads." Google
identifies the meaning of the web page being viewed and then
automatically serves relevant ads to content pages. Some of
the original partners include: HowStuffWorks, groups.google.com
and Blogger (recently purchased by Google)
sites. The jury is still out on whether or not this avenue
works, but in the meantime you can opt in and opt of this
type of advertising in your Google
Account Manager.
Google
Adword's system works a bit different than
your traditional PPC service. Ads are ranked based on a formula
of cost-per-click times the click-through rate which enables
an ads rank to improve without costing more (initially this
system may be a bit difficult to grasp, but once you have
it down it is pretty effective).
Their
system has been known to be rather costly (especially if you
are still learning it) so make sure you utilize and put into
effect their daily budget management tools.
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