- Growing
rapidly
- Generally
much lower bids than on Overture.com
(GoTo.com)
- Very
simple-to-follow advertiser interface
- Major
distribution through: CNET's Search.com,
Excite.com,
Webcrawler,
NBCi,
MetaCrawler,
DogPile.com,
Go2Net
and Microsoft Internet Explorer Autosearch.
- High
click to sales ratio
- Maximum
exposure for minimum cost
- Well
organized
- Great
customer service department!!!
- "Search
Term Suggestion Tool"
- Shows
ranking of key term at time of bid placement
- A
leader in fraud protection
- Suite
of Tools to Automate Campaign Management - FindWhat.com
AutoBid(TM), FindWhat.com AdAnalyzer(TM) and a Campaign
Scheduler
- New
"URL Masking" feature
- Publicly
traded on NASDAQ: FWHT
|
|
- Up
to a 3 day review for new keywords
- Lacks
Big-Name distribution partners (i.e. MSN,
AOL,
Yahoo)
|
|
"Highly
Recommended!!!" - One of the "Top" pay per
click solutions based on value per click, ease of advertiser
usability and most importantly targeted traffic. Serving over
22 million searches a day through such affiliates as CNET's
Search.com,
Excite.com,
Webcrawler,
NBCi,
MetaCrawler,
DogPile.com,
Go2Net
and Microsoft Internet Explorer Autosearch.
FindWhat.com
now offers tools to help us manage our campaigns - CruiseControl
-- a Suite of Tools to Automate Campaign Management. Tools
included: FindWhat.com
AutoBid(TM) which automatically optimizes keyword bids; FindWhat.com
AdAnalyzer(TM), an analytical tool that gives advertisers
the ability to monitor the actual return on investment (ROI)
and a Campaign Scheduler, a tool that allows advertisers to
chedule when campaigns will run.
FindWhat.com's
bid prices will eventually rise to match Overture.com
(GoTo.com)'s, but currently their more accessible customer
service department and ability to bid on a wider range of
keywords combined with a high click-to-sales ratio makes them
look like a "perfect" low cost way of driving targeted, qualified
traffic to your Web site.
|
