• Owned by Primedia - About.com
• Shows ranking of key term at time of bid placement
• If your listing is in the top 5, your link also appears on About.com's GuideSites
• Additional Keyword Distribution agreements with such partners as CNET.com, Metacrawler.com, Mamma.com, DogPile.com and Excite.com
• Content-Targeted distribution through Marketwatch.com and areas within Netscape, CompuServe, and the AOL® Instant Messenger™ Service.
• You can buy PPC listings within content pages on premiere sites like About.com, Forbes.com and other reputable sites with their ContentSprinks™ product (These listings are not spawned by search, they live on content pages and appear when users reach their destination site.)
• Every change is reviewed for relevancy
• You can also buy PPC listings within opt-in email newsletters with their unique DirectSprinks™ product.

• Nonrefundable initial deposit of $50 (entire amount goes toward clicks)
• $0.05 minimum keyword bid (i.e. "dogs") and a $0.20 minimum bid for ContentSprinks™ and DirectSprinks™ (i.e. "dogs.about.com") hear what they have to say
• Updates on mass keyword submissions can occur twice a week. Average turnaround time is 1 day per 10,000 listings.
• Changes to site title, site description and URL takes some time (due to the reviewing process - Sprinks.com commits to a 3-day turnaround on ad reviewing)

"Recommended" - Based on a good amount of qualified traffic through About.com's GuideSites, plus affiliate distribution partners like CNET.com, Metacrawler.com, Mamma.com, Forbes.com, Excite.com and DogPile.com ...and still, fairly low bids.

Sprinks.com has recently released a new version... In this version you can now:

- Select how many listings appear on their Manage Bids page and change all bids to a fixed bid amount.

- Added a "Make #1" button which allows you to place a listing in the #1 position

- A clearly laid out difference between ContentSprinks™ and keyword listings in the new interface

- There is a ContentSprinks™ chooser where advertisers can view all available topics (over 1400) and select only the topics appropriate (you can buy ContentSprinks™ topics at 3 levels: Channel, Section and Subject).

- You can can choose to buy DirectSprinks™ from the inventory of 70 DirectSprinks™ topics from within the ContentSprinks chooser

Plus better reporting, real-time billing, status indicators which allows you to quickly to see whether your listings are live (Active), pending editorial review (In Review) or whether you need to altogether resubmit a listing (Rejected) and a Character Count tool - counts the characters as you write.

Owned by About.com, Sprinks.com is one of the most effective pay per click search engines.... but only if you can foot the initial $50 deposit.