• Simple interface
• Easy-to-use backend
• Cheap bids starting at 0.01 pence
• This PPC search engine promotes itself as a comprehensive directory of UK web sites and prides itself on being free from annoying banner advertisements
• For the small to medium sized web site owner, you will be able to secure your place in the search results at a very low cost.

• The name Splut - sounds like a butterfly just met with a nasty accident.
• Doesn't appear to have any partner links to increase exposure - lacks a big name partner engines
• The minimum sign up fee is an expensive 50 pounds
• Search results are really lacking on this one. Doubt whether searchers will want to come back.

"Neutral" - At the moment this PPC search engine is still really in its development stages. Unfortunately, Splut does not have any major linkages to other search engines and given that their search engine service is not that comprehensive, it will be difficult for advertisers to get the desired exposure from this PPC search engine.

If they can develop links with other search partners, I am sure this one will be a recommended site. But for the time being, our recommendation is neutral. I'd watch to see how this one develops.