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Looksmart Boasts a reach of 77% of all Internet user through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler) Your listings are displayed in the main body of search results, not just "Sponsored Links" Results served according to relevancy (based on their algo), not highest bid. Flat cost per click means no auctions to monitor and you won't be pushed out of a top slot by somebody outbidding you All submissions are reviewed prior to going live Publicly traded on NASDAQ: LOOK   Less control over your account than your traditional PPC service (LookSmart remains in Editorial control) Results served according to relevancy (based on their algo which pulls from titles and descriptions of listing), not highest bid. Flat cost per click of .15 - if you cannot justify a click-thru cost this high you are out of luck Updating your listing requires a $49 fee (after the first 30 days). Up to a 5 day wait to submit a new listing or to add new keywords $15 minimum monthly spend "Recommended" - Based on a distribution network that cannot be ignored through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler.) If your site is in a competitive sector - one that traditionally has a high cost per click and you can get your site to rank well within LookSmart's algo - You are set!!! You will be getting a click-thru that could cost $2.50 with other service providers for only $ .15 -- This is a steal for traffic from such a list of distribution partners, but most importantly it levels the playing field for the little guy. On the flip side - if your site just cannot seem to list well within LookSmart's SERPs or cannot justify a cost per click of $ .15 - To Bad!!! You are out of luck. LookSmart's system is simple - you decide how many clicks you want to pay for and only pay for the clicks you receive, which makes budgeting simple. To open an account there is a initial $49 listing setup fee plus and additional minimum $45 (refundable) account deposit ($15 minimum monthly spend). LookSmart also offers opportunities to submit multiple URLs per account for larger advertising clients.